The Kellogg Company has teamed up with the developers of popular video game Minecraft, Mojang Studios, to create a new breakfast offering: Creeper Crunch Cereal.
The limited edition cereal features cinnamon-flavoured bites and green squares of ‘Creeper Bit’ marshmallows that resemble Minecraft’s famous pixilated building blocks.
Each box contains a code that unlocks one of ten unique in-game clothing items such as capes and jackets, allowing players to customise their characters.
“As a popular video game, Minecraft has inspired exploration and creativity for millions of players worldwide,” said Erin Storm, marketing director of Kellogg All Family Cereal. “With Kellogg’s Minecraft Creeper Crunch Cereal, game fanatics and families alike can build their own delicious breakfast and gaming adventure.”
Kayleen Walters, general manager of licensing and partnerships at Mojang Studios, said: “Minecraft players seek to experience the imaginative, adventurous spirit offered within the game. Partnering with Kellogg’s is the perfect opportunity for our community to extend the vibrant creativity of the game they already eat up — and it gives them a literal taste of Minecraft in real life.”
Kellogg’s Minecraft Creeper Crunch Cereal is available in US stores and online for $3.99 for an 8-ounce box and $5.69 for a 12.7-ounce box.