Kellogg-owned Rxbar has launched a new layered bar with 14-15g of protein, the highest protein offering from the brand. Rxbar Layers couple key ingredients which feature in Rxbar’s core protein bar range – egg whites, nuts and dates – with a layer of nut butter and honey. Free from gluten, the bars are available in two flavours: chocolate almond and peanut butter chocolate. The brand says that the new bars can be enjoyed as post-workout fuel, for a midday ‘pick-me-up’, or as a snack. Rxbar president, Jim Murray, said: “Now more than ever, fans expect more from their snacks. They want something they can feel good about eating, but they also want something that’s decadent and delicious. “We created Rxbar Layers to provide the best of both worlds and a whole new eating experience. From their chewy, creamy, crunchy texture, to their wholesome ingredient list, Rxbar Layers are sure to satisfy any snack craving.” Rxbar Layers are available via the company’s website and from select Whole Foods Market stores nationwide, with a further roll out planned for the autumn. Earlier this year, Rxbar released a reformulated range of protein bars for children, called RX Kids.
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