Kellogg has joined forces with Little Debbie to launch a new cereal inspired by the brand’s Cosmic Brownies.

The new Kellogg’s Little Debbie Cosmic Brownies Cereal features crispy, ‘brownie’ squares with rainbow pieces and is said to deliver the fudgy chocolate flavour of the original Little Debbie treat.

The launch follows the recent introduction of Kellogg’s Little Debbie Oatmeal Creme Pies Cereal, the product of another collaboration between Kellogg and the snack brand.

“We are very excited to see one of our most loved Little Debbie products, Little Debbie Cosmic Brownies, transformed into cereal by Kellogg,” said Jeff Badger, vice president of marketing at McKee Foods.

“The cereal delivers the flavour of Little Debbie Cosmic Brownies in a fun new way. It is delicious in a bowl with milk, or straight out of the box as a snack.”

Kellogg’s Little Debbie Cosmic Brownies Cereal is available online and at stores across the US, with an SRP of $3.99 for an 8.2oz box and $5.69 for a 13.2oz box.