New launch alert! Aashirvaad by ITC introduces their new ‘Himalayan Pink Salt’, a product that comes with the promise of ‘Purity You Can See & Taste’. In line with the brand’s commitment of providing high-quality & safe products, Aashirvaad Himalayan Pink Salt contains no added colours. It is naturally deeper pink in colour due to the high quality of salt Aashirvaad sources which becomes one of the key differentiators for the brand.
Also known as Sendha Namak or Saindhava Lavana in India, pink salt is considered to be natural as it is sourced from the Himalayan salt mines, and has essential minerals like calcium and magnesium.