ITC Foods’ snacks brand Bingo! has crafted a new campaign. The intent is to capture its association with cricket match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.
Known for its distinct, clutter-breaking, youth-centric, witty communication, the company said that the new campaign ‘Match Start, Bingo! Start’ takes the consumers on a journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on the snack.
Commenting on the campaign, ITC Foods spokesperson said, “Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo, our focus is to keep the fun alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season .”
The person added, “This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.