HyFun, a unit of Asandas & Sons is one of India’s largest producers and exporters of premium quality frozen snacks, has invested Rs 250 crore in sync with the ‘Make in India’ initiative and announced the expansion of its product portfolio with the launch of frozen pizzas in four variants: Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the QSR (quick service restaurant), segment.

To cater to the increasing domestic and international demand, the company will augment themanufacturing capacity forprocessing potato to 3,50,000 ton exports to over 20 countries.

The company introduced this keeping in mind the time crunch at the QSRs and consumer expectation of quick deliveries as this range promises a pizza with baking time of just 7- 9 minutes to meet customer’s expectations. The 100% vegetarian range offers Pizza’s in four exotic flavours that will fit in every QSR’s menu. Apart from the Pizza range, the company also offers ‘Super Crispy Fries,’ that stays crispy for 5x longer time as compared to regular French Fries. This is a great option for QSRs especially when delivering at the customer’s home.

The company also introduced various products in its Indian delight’s portfolio i.e. PavBhaji Patty, Sabudana Patty and Soya Patty. There is nothing more satisfying for a consumer than a delicious and hygienic meal. Hence, the company curated these products, paced with incredible Indian flavours and the aroma of exotic spices, so that the consumers can relish every bite.

All these products will be available in 200 plus cities across Indiain association with a network of over 225 distributors, making it the only company to supply the frozen pizza range across India.

There is tremendous demand for ‘quick and yummy’ snacks in India due to rise of urbanisation, changes in the lifestyle of the people and the advent of the mall culture.Hence the Indian food and beverage industry has started depending on ‘Frozen Foods’ which can be personalised and offer convenience to the chef/restaurant owners, making their life easy with ready to cook food options that are hygienic and result in reduced turnaround time.

Commenting of the launch, Kamlesh Karamchandani, director – sales &marketing, HyFun Foods, said, “Over the years, people’s mindset towards consumption of frozen snacks is undergoing a change. QSR owners have started considering frozen snacks to save on time and effort to make tasty dishes. Especially, with the upcoming festive season and expected surge in demand QSRs are increasingly depending on frozen foods. We are eyeing a growth of 40% from this segment in the coming year looking at the increased demand. Banking on this opportunity we thought of curating special products that cater to the taste of the Indian customers. This is a favourable time for us to invest in expansion and development of innovative products that appeal to our growing Indian consumer base and the export markets.”

In a short span of 5 years, HyFun saw tremendous success in HoReCa, & QSR’s, in both domestic and export markets, he added.

According to Gagan Sidana, head of sales, Hyfun Foods, “The ongoing pandemic and the hybrid work model has spurred the demand for frozen and convenient snacks. Hence, we have launched 4 variants under this category keeping this in mind. Further looking at this trend, we have introduced products like sabudana patty, pavbhaji patty, vadapav patty