It contains herbal extract Withania Somnifera blended with milk. Ashwagandha combined with milk is a centuries old Ayurveda remedy for numerous ailments. It is known for its variety of therapeutic activities and is one of the effective stress busters among Ayurveda Herbs, which ultimately boosts inner strength and immunity. It increases vitality, combined with various anti-viral effects.
The sterilised homogenised flavoured toned milk has a shelf life of 90 days and needs no refrigeration till it is open. It can be consumed warm or chilled as preferred. For better effect drinking warm milk is advisable with a microwave of up to 30 seconds.
It is free from artificial preservatives and will be available at leading modern retail stores, e-commerce platforms, select standalone stores, Heritage Parlours and on Heritage TUCH Application in an attractive 170ml PP bottle priced at Rs 30 per bottle.
Festive celebrations are incomplete without exchanging gifts. To bring in festive delight among consumers and to keep the tradition of gifting, in a thoughtful manner, the company has launched gift packs of 4 Cones ice-cream in110 ml in combo pack (Double Chocolate and Butterscotch).
The company has also launched pure ghee in sachets priced at Rs 10 and Rs 20 to prepare mouth-watering Diwali recipes.
With a heritage of offering quality products for almost three decades, the ghee sachets are available at an affordable price, so that every family can enjoy sweets and dishes prepared with fresh and quality ghee.
Heritage Ghee sachet packs will be available across India in general trade, Kirana stores, A class outlets, Heritage Parlours and on Heritage TUCH Application in Hyderabad.
Brahmani Nara, Executive Director, said, “We are excited to launch Ashwagandha Milk, which is an ancient ayurvedic recipe, which is set to boost overall wellbeing of our consumers. Ashwagandha is king of Ayurveda herbs. I am confident that Ashwagadha with goodness of Heritage Milk would entice our consumers. We look forward to offering consumers some thoughtfully crafted gift packs and hope to enliven the spirit of festivity and address consumers’ requirements during these times.”
“By making ghee available in small sachets, we aim to reach every Indian household this festive season. Small sachets have been very effective in driving consumption and are targeted at small families looking at one-time use for festive and other cooking purposes. Consumers across the country who would like to enjoy quality product but do not want to buy big sachets are discovering the convenience offered by small sachet packs,” added Nara.