Gulabs, the Chennai-based food and beverage maker, has collaborated with more than 30 food influencers across the country. Through this partnership, they create interesting and unique recipes using at least one of the brand’s products as an ingredient.

The food influencers selected include housewives, food bloggers and professional recipe creators, who use social media platforms to share their knowledge and inspire others to cook at home. With their number of followers ranging from 10,000 to 2 lakh, they are trusted for their remarkable culinary skills. Based out of Mumbai, Chennai, Bangalore, Udupi, Noida, Delhi, Kolkata and Hyderabad, each of them brings in their expertise infusing the regional flavour while crafting these recipes.

Ruchika Gupta, Business Head, Gulabs, said, “We are excited for this new journey to partner with these amazing food bloggers and recipe makers, wherein our customers can explore new options to try out using Gulabs products. Seeing how our products make an interesting ingredient in the cuisine preparations as demonstrated by their favourite food influencer, we are sure our customers will be able to realise the many ways Gulabs can be included in their diet for a richer and delectable experience.”