The blend for the brew is prepared using 100% Indian Arabica that is roasted to perfection with notes of dark cocoa that will enthral coffee enthusiasts. It is currently available at select key outlets across Mumbai and will slowly expand to all its 19 outlets in the coming months.
The country’s coffee exports stood at a rise of 90% in April-June 2022 over the same period in FY 2013-14 while the average annual rate of coffee consumption increases steadily. Coffee consumption was up to 1210 thousand 60-kilogram sacks across India during monetary year 2022.
Sid Marchant, co-founder, Good Flippin’ Burgers, said, “As the seventh largest coffee producer in the world, India exports 70% of its coffee overseas. While there is great potential there, the home potential is also immense. The Indian coffee market is developing at 10-15% every year. The new generation of Indian consumer is well informed and travelled and know their coffee blends. We want to bring good coffee back from India back to them. Our coffee is a unique blend that is sourced from the hills of Chickmagalur, Coorg and the Nilgiris.”
“Our burger stores are an apt format for the product as Indians love the quick sip in-between everything. Our signature range offers authentic and freshly brewed coffee which is pocket-friendly and tastes great with no bitterness. Perfectly suited to the Indian palate,” added Marchant.