Vada pav represents the rich cultural heritage of Maharashtra, and it’s a go-to comfort food for people across the state. Godrej Veg Oils, a popular edible oils brand, launched a unique pilot initiative across seven cities in Maharashtra to identify the best vada pav outlets based on people’s choice. Maharashtra Tourism has partnered with Godrej Veg Oils to amplify this campaign.
The outlet owners were formally bestowed with the honour at a ceremony held in Mumbai, attended by leading film actor Bhau Kadam; two national award-winning chef Varun Inamdar; food writer and actor Kunal Vijayakar; Tourism Specialist from Directorate of Tourism, Government of Maharashtra Preeti Vanage Pawar along with Nitin Nabar, Executive Director and President, Godrej Industries Ltd.
The outlet owners were formally bestowed with the honour at a ceremony held in Mumbai, attended by leading film actor Bhau Kadam; two national award-winning chef Varun Inamdar; food writer and actor Kunal Vijayakar; Tourism Specialist from Directorate of Tourism, Government of Maharashtra Preeti Vanage Pawar along with Nitin Nabar, Executive Director and President, Godrej Industries Ltd.
The ‘Vada Pav Cha Raja’ initiative was held across Mumbai, Thane, Aurangabad, Pune, Navi Mumbai, Nashik, and Satara. QR codes for voting were placed at close to 250 willing outlets in these cities. Consumers voted at each outlet based on the taste and satisfaction. The campaign saw overwhelmingly high participation from the public.
Mumbai-based vada pav outlet Sai Krupa Vada Pav from Andheri was announced as the ‘Vada Pav Cha Raja’ basis the votes received by them from their customers. The runner up was Thane’s Akkacha Vada Pav. Apart from the two top winners, 20 outlets from across seven cities were recognized under the people choice awards for garnering highest votes in the respective cities.
