For decades, the food industry has been driven by its initial priority of producing safe and healthy foods. While this may not be news to you, several trends are emerging that can tell us how the future of food marketing will look like.
1-Product lines are expanding
Consumers want variety when it comes to buying their food products. The expansion of product lines is a perfect example of how businesses are responding to this demand to win over the pocketbooks and hearts of consumers:
-With product line expansions, companies engage in more consumer research and branding efforts than before. They aim to combine various tastes and flavors under one convenient brand name. Some companies even develop new items, “test them” on the market and only sell popular products to consumers.
– A product line expansion can also result in a company’s ability to reach out to more potential customers through its distribution channels. Sometimes companies will even develop countries or regions as new markets for their existing food products and brands.
– As companies expand their product lines, they are also expanding their target market demographic. For example, some companies have developed food products to reach specific demographics such as children or senior citizens.
– Product line expansions can be seen in the growth of brand extensions where another food product accompanies one food product with a different flavor or type.
2-User experience is becoming an essential factor
The rise of social media platforms has allowed food products to gain popularity by simply showing potential consumers what they look like or taste. This industry shift towards user-generated content essentially means that your parents and grandparents may be sourcing information about a specific food product from someone younger than them! While this may seem trivial, it is an excellent example of how food products are becoming more appealing to a more significant number of consumers.
3-The process of marketing has become more decentralized
In the past, most food product marketers would rely on television ads and other forms of advertisement that have been proven to work overtime. This paradigm shift towards decentralizing the marketing process means that food product marketers are exploring different avenues to engage consumers, such as social media.
4-Food blogging and the rise of health bloggers are becoming popular
The combination of the four points above has given way to the popularity of “health influencers” or people who have built large social media followings based on their sharing about health. While the idea of health influencers is not entirely novel, it has recently gained significant traction thanks to social media platforms such as YouTube and Instagram.
5-The future looks bright for advertising agencies
As more food companies compete for consumers’ attention, there will be a greater need for marketing agencies that specialize in food product marketing. As an agency professional, you should take advantage of this trend by offering your services to various food manufacturers who may try to expand their market share through their product lines or target audiences.
The article discusses the most important marketing trends that will be seen in food product marketing strategies in upcoming years.
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