Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, announced the launch of their first experience center in India. This launch signals the company’s entry into the Indian consumer durables market, via an omnichannel retail approach.

The Covid-19 pandemic has brought to the forefront a greater demand for products and solutions that promote health, hygiene, and sustainable practices. As the focus deepens on in-home appliances alongside growing household incomes, the consumer durables industry is expected to witness sustained growth over the next few years.

The company will introduce a complete range of solutions for refrigeration, fabric care (washers & dryers), air purification and conditioning, dishwashing, cooking, and vacuum cleaner in a phased manner starting from July through to October 2022.

Sudhir Patil, commercial director, Electrolux India, said, “India is an ever-evolving market. This launch is the first step towards Electrolux’s aggressive business plans in the country. Being a consumer-centric brand, Electrolux delivers quality solutions to meet their needs. I am optimistic about the sustainable and better living experience we will offer our customers