Sunfeast YiPPee!, one of India’s most popular instant noodles brand, commemorated its 10th Anniversary enriched with consumers’ eternal love for their bowl of YiPPee! noodles. Acclaimed for its differentiated, long and slurpy noodles, the brand invited consumers’ on its Facebook event page to capture and share their YiPPee! noodle eating moments. In doing so, the fun and excitement filled activity translated into achieving a Guinness World Records title for ‘Most photos of people eating noodles uploaded to Facebook in one hour’. All participants will also be receiving a memorabilia in the form of an official letter of participation.
The virtual coming together of consumers from the noodle-verse reflected the brand’s popularity among young and adults alike. Consumers’ trust and appreciation has helped it achieve significant value and scale since its launch and today it is a Rs 1,000+ crore brand.
With encouraging consumer franchise, the brand has consolidated its position as the second-largest instant noodles brand in the country. It also witnessed an unprecedented increase in consumer demand, owing to significant uptick in essentials in recent times, and has seen a growth of more than 50% in the year FY 2020-21. It undertook a gamut of measures to ensure availability and enabled last mile delivery to end-consumers in record time, through various avenues including innovative delivery partnerships & ITC’s wide network of distribution, while strictly maintaining hygiene protocols and social distancing guidelines.
Elaborating on the occasion and achievement, Hemant Malik, divisional chief executive, foods division, ITC Ltd, shared, “Doing things the better way has been YiPPee!’s DNA since its inception in 2010, paving the way for consumers to exercise their preference for their brand of noodles that was unique and differentiated.”
He added, “The Guinness World Records feat aptly reflects India’s love for Sunfeast YiPPee! noodles and we are glad to have enabled a befitting celebration of India’s noodle-loving spirit to a global audience. A heartfelt gratitude goes out to our consumers for making YiPPee! one of the most popular noodles brand in the country. We look forward to their continued love and support as YiPPee! forays into another exciting decade with innovation and differentiation as its cornerstones”.