PepsiCo is launching a new functional beverage, Driftwell, which it claims is designed to help consumers relax, unwind and de-stress.
Developed by PepsiCo employees through an internal pitch competition, the new product is aimed at people who are over-stressed and may have difficulty sleeping as a result.
It contains L-theanine, which is said to promote relaxation without drowsiness, as well as magnesium, and a spa-water inspired flavour featuring hints of blackberry and lavender.
The beverage has zero carbonation, zero calories and zero sugar.
According to the company, Driftwell will hit eCommerce in Q4 2020 and retail shelves in Q1 2021.
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