Diageo India is going to launch their non-alcoholic dessert collection, and they partnered with luxury chocolate brand SMOOR for the same. The Dessert Collection by Baileys x SMOOR—a combination of Baileys’ signature creamy flavour and SMOOR’s artisanal expertise. They are targeting consumers of every occasion with these offerings.
Various treats like chocolate shots, chocolate bars, signature desserts, and a show-stopping centrepiece cake are the main highlights of this collection. Classic cream, creamy berries, and sea salt caramel kinds of flavours are their inspiration for this collection. These are handcrafted delights—for an elevated sensory experience.
Diageo India’s VP and Business Head, Bhane Gupta, say that this collaboration is a perfect blend and will enhance every celebration or personal moment. Meanwhile, SMOOR’s Chief Marketing Officer, Kanchan Achpal, highlighted how Baileys’ and SMOOR’s USPs can help them grab the premium market in the non-alcoholic dessert segment.
After its launch in January 2025, these products will be available throughout SMOOR’s lounges, along with many chocolate studios, boutiques, and retail stores. Initially, this will cover major cities and will grab local markets over time.
So, this range has something to make everyone satisfied, be it a gift or a celebration treat. Their combination of modern tastes and tradition will do its job perfectly after the launch.
