“Finding good, trained staff who uphold high standards to keep customers coming back and help boost the business is a challenge for many operators today, especially when they lack the time, money or resource to train their people,” says Eloise Dubuisson, Marketing Director, Foodservice Street, Kerry Asia Pacific, Middle East & Africa. “The Flavour Genius Community aims to bring together a close-knit regional eco-system of brand ambassadors to support our customers through innovation and industry expertise.”
Supporting the Flavour Genius Community is the Flavour Genius Academy, which was established to develop trainees’ technical and commercial skills, and brand knowledge. In the programme, trainees will not only pick up skills and techniques in drink-making, more critically they will learn how to create and express flavour in every drink they serve, and will receive a certificate in flavour.
The programme focuses on three pillars: Barista, Charista and Mixology, across foundation, intermediate, and advance levels. A full suite of online training can be accessed through the Flavour Genius Academy website, covering topics such as basic knowledge, flavour profiles, equipment and tools knowledge, skills and techniques, and recipes. Training at the foundation level will be rolled out first, followed by intermediate and advance.
Virtual engagements in keeping with today’s digital environment will be a big component of the programme, with regular live webinars held covering marketing insights, product knowledge and demonstrations. Among the trainers for these virtual sessions are Joseph Anthony Apostol, three-time Asia Flairing champion and Jeff Ho, an ATM certified Tea Master. The live events are open to external parties, allowing beverage artists or Flavour Geniuses to be profiled as ambassadors of DaVinci Gourmet.
“The Flavour Genius Community is built on four main pillars that ensure the connectivity, inclusiveness, and development of trainees,” adds Ho. “Besides upskilling, members can also upload and share drink creations and recipes through a central library, as well as join informal monthly virtual gatherings to stay connected with peers, exchange ideas and knowledge and learn best practices.”
Dubuisson sums it up: “With jobs and businesses affected by the ongoing pandemic, we want to play our part in supporting the beverage community and help develop talent in the sector. Our vision is for DaVinci Gourmet to be the leading brand of beverage solutions and holistic services for foodservice operators, brought alive through our network of professionally trained Flavour Geniuses, distributors and sub-distributors.”