Crompton has launched its new Built-in Kitchen Appliances products in Hyderabad. The city is the fifth in its launch sequence and in the coming weeks, the products will be launched in the top 10 metros across India.

The comprehensive range of 38 Models comprises of Chimneys, Gas Hobs, Built-in Ovens, Built-in Microwaves, and Dishwashers. These products have been developed based on extensive consumer research that addresses the unmet need to make consumers’ life pleasurable and comfortable in kitchens. Crompton’s Innovation & Developments teams have leveraged their expertise in consumer electricals, air management & user experience and user interface to meet the above objectives.

These products are innovative and differentiated from the existing products in the market making them very appealing to the consumers. These are low noise and powerful Chimneys that are as silent as an AC (up to ~50% lower noise) and can deliver suction as high as 2000 CMH. Smart Chimneys with AutoOn and Autoclean features that switch on automatically while cooking and clean themselves periodically. Gas Hobs equipped with a flame failure safety device for safety and a digital timer that turns off the burner at the end of the stipulated time. Dishwashers that come with Turbo Drying technology for superior drying and Built-in Ovens with Steam Pulse technology that enable cooking Indian dishes as well as global cuisines.

They are setting up Crompton Signature Studios for an unparalleled product and brand experience for consumers. These stores have been exclusively designed keeping in mind consumer preferences, and easy selection of products and are staffed by well-experienced sales consultants.

The stores were inaugurated in the presence of Nitesh Mathur, vice president of New Business of Crompton, who said, “ We aim to become one of the top three players in the segment in the coming three years. Leadership is in our DNA and we are looking forward to winning this segment with our differentiated value proposition.”

“After extensive research Crompton ventured into this business, we realised that there are lot of pain areas in the kitchen which the women at home endure where they spend extensive time, like penetration of chimneys is low in India impacting the women’s health,” he added.

“Our R&D management which has the best expertise to create solutions for Indian market, addressed them and could roll out best products, with chimney which makes 50% less sound and have an auto on, which is patented and switches on when the heat generates. A gas hob which has a timer and sets a time to cut off gas. We have a robust after sales service with service training academies where our engineers are trained, they do installations and manage any challenges customers face,” said Mathur.