Accenture has helped Britannia Industries, India’s largest bakery foods company, with presence in over 80 countries, accelerate innovation, capture value and improve the customer and supplier experience, through a holistic digital transformation programme.

As partners on its digital journey, the brand designed, developed and deployed a technology system based on SAP S/4HANA. The new system has increased the visibility and accessibility of data across the organisation and enabled deeper use of automation and analytics to guide business decisions.

The enterprise-wide programme is focused on modernising Britannia’s business model by digitising essential services and processes, allowing the company to better respond to changing market trends. For Britannia’s large network of suppliers, this project will help streamline procurement and supply chain management, using SAP Ariba solutions to expedite digital onboarding, contract management and procurement processes.

By digitising more than 80 manufacturing units and 50 warehouses, the company can significantly reduce IT operational costs and unlock capital for innovation and growth initiatives. The system will improve inventory optimisation, product availability and workforce productivity for the company by building more effective business processes across manufacturing, finance, sales and supply chain management.

N. Venkataraman, executive director & chief financial officer, Britannia, said, “Despite the challenging business environment in the past year, we have witnessed a steady growth in our business performance. At Britannia, we are committed to expanding to new product categories in line with consumer expectations and our vision of entering one new market every year.”

“We believe the digital transformation of our business, supported by Accenture, will play a pivotal role in growing our business at speed and scale with data-backed insights and operational efficiencies,” he added.

Manish Gupta, managing director and lead for Accenture’s Products practice in India, said, “Technology is a critical enabler for business leaders looking to spot and respond to evolving consumer and market demands. By transforming Britannia’s core operations, we have helped build a digital backbone that will not only benefit their entire value chain of suppliers, retailers and partners, but also creates a solid foundation for innovation and new growth opportunities in today’s integrated marketplace