With the aim of offering products with better taste and best quality ingredients in affordable price for mass segment of the society during the coronavirus pandemic, leading FMCG player Bonn Group of Industries has added a new range of tiffin cakes to its elaborative cake portfolio. The moist and tender tiffin cakes have three flavours, Orange, Chocolate and Classic and will be available across the North Indian states of Delhi, UP, Haryana, Punjab and Himachal Pradesh.

In India, the cakes market is fragmented and is still growing owing to the product variants across packaging formats, flavours and sizes. The market vendors are developing new products with an emphasis on organic and gluten-free variants to increase their market share and gain traction in global marketplace. During uncertain times of Covid-19, comfort foods have been winning over the customers for their long shelf life and relatively low cost.

The cakes are soft and baked hygienically to perfection. They have the melt in mouth taste of real orange and chocolate to entice your taste buds.
Amrinder Singh, director, Bonn Group of Industries, said, “In line of understanding the needs of the consumer during the pandemic, when the demand of comfort foods like biscuits, breads and cakes has gone up, we have introduced the tiffin cake to meet the growing requirement. Consumers want hygienic and nutritious option for anytime snacking. These cakes are filling and satisfying and are a welcome change from the commonly available cakes in the market. The cakes are unique in its segment not only in shape but also in taste and serving size. The shape of the cake gives it a perfect option for your anytime snacking and that also in an affordable price.”

He added, “Cake is something which is being liked by all the family members irrespective of their age-group. It’s one of the best and easy snacking option with tea and any other hot or cold beverages. This move will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable and catering to people’s need in these changing times.”
The cakes are available in 30 gram packs priced at Rs 10. Unlike bread and other bakery products, cakes in India are popular in urban demographics and gaining momentum in rural set up as well.


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