Light on the pocket and high on fibre, these biscuits have a delicious taste and can be considered as an ideal evening snack or to satiate late-night cravings.
Health experts and nutritionists have noted that an evening or late-night snack should be light on the stomach and easily digestible. These new digestive biscuits will be available across North Indian states.
These biscuits are rich in dietary fibre which helps in maintaining bowel health. During the coronavirus pandemic, people have become very conscious about their food choices, and they do not want to compromise on anything they eat.
To cater to this demand, FMCG companies are running neck and neck to give the best and healthy products to their consumers.
However, the company has always been a versatile player in the market, dominating the FMCG and bakery space in India to a large extent today. The product has been launched after a lot of research on the eating habits of consumers.
Amrinder Singh, director, Bonn Group, said, “Indians are falling prey to lifestyle diseases today, including obesity and digestion problems. Biscuits in India are popular in urban demographics and gaining momentum in rural setup as well. So, we are planning to extend this range to semi-urban areas also if we get a good response in urban setups. While we have already been making products to boost immunity, our new range of digestive biscuits will help in maintaining the bowel health of our consumers.”
“If digestion is good, then the only body can absorb nutrients from all food we eat. It means digestion is very important for our overall health and fitness. The dietary fiber present in these biscuits decreases the chances of constipation, which is a big problem with many people today,” he said.
The premium digestive biscuits are available in 78gms and 120gms packs at Rs 10 and Rs 20 respectively. The newly launched biscuit is trans-fat-free and has a good shelf life as other products.