Beam Suntory, the global premium spirits company, has launched a range of five premium spirits in markets of North India, signaling its commitment and strategy to grow in India in line with its ambition to reach $1 billion in revenue by 2030.

The launch includes Oaksmith, India’s first international Indian whisky – created by world-renowned blender Shinji Fukuyo, chief blender, Suntory – using traditional Japanese craftsmanship, blended with the finest Scotch Malt whiskies, and American Bourbons to make a whisky unique and authentic to Indian taste.

In addition, the iconic Japanese whiskies The YamazakiDi eserve and Hibiki Japanese Harmony, Suntory Whisky Toki along with Roku Japanese Craft Gin have also been launched.

Continuing the momentum after launching successfully in pilot markets in 2019, the entry of five premium brands in North Indian market is a huge stride for the company to tread strongly towards its 2030 ambition.

Neeraj Kumar, managing director of Beam Suntory India, said, “India is a strategic market for Beam Suntory, and we are thrilled by the appreciation that Oaksmith, Toki, Hibiki and The Yamazaki have received from consumers in India. The growing premiumisation of the Indian market and the appreciation for finely crafted spirits make this an exciting time to expand the launch of these brand in India. Indians today are exposed to global trends, which inspired the creation of Oaksmith for whisky lovers in India.”

“The beautiful blend incorporates our East Meets west competitive advantage and incorporates years of tradition that the Beam Suntory family upholds while showcasing Shinji-san’s award-winning blending capabilities making it a whisky that, quite simply, no one else could possibly create. We are excited to launch our brands across North India with its diverse offerings in terms of culture, people and places. We see a growing opportunity for premium quality spirits across these states,” he added.