Arla Foods Ingredients has launched a new clean-label yogurt concept with its Nutrilac YO-4575 whey protein that it says meets Chinese demand for ambient yogurt.

As a result, Arla claims the 100% natural whey protein keeps unrefrigerated products smooth and stable throughout shelf life without the need for additives or preservatives.

According to Arla, ambient yogurt is the fastest growing segment in China’s liquid dairy market. Citing Innova Database in its press release, the ambient category reportedly accounted for almost 30% of China’s entire yogurt market in 2019.

With its new concept, Arla intends to help manufacturers meet growing Chinese demand for ambient stirred yogurt with clean labels.

“Ambient yogurts with a natural label are looking more and more like a major opportunity to capture a slice of China’s growing yogurt market. But to be part of this journey, manufacturers need to offer something different,” said Torben Jensen, senior category manager, fresh dairy products at Arla Foods Ingredients.

He added: “Clean-label products are the perfect way for brands to differentiate in the category, while tapping into demand for premium products. We’re proud to have developed the first clean label ambient yogurt. Our concept is delicious, convenient and made with all-natural ingredients. It offers a premium edge, with an ideal texture, fresh taste and great stability.”

The new solution contains five all-natural ingredients: skimmed milk, cream (38% fat), Nutrilac YO-4575, sugar and native tapioca starch. It contains more than 3% protein, with Nutrilac YO-4575 providing high nutritional value due to its high amino acid content.