Accolade Wines has released a new range of wine under its fruit flavoured Echo Falls brand for consumers seeking lighter drinking choices.
With a 5.5% ABV, Echo Falls Botanicals aims to meet the consumer demand for fruitier and sweeter wine styles with a lower ABV intake.
Served in a 75cl bottle, the line is available in two flavours: Melon & Mint and Raspberry & Lavender.
With its wine duo, the brand intends to cater to the current consumer trend in botanicals which it says is driven primarily by gen-Z and millennial audiences.
Caroline Thompson-Hill, European marketing director at Accolade Wines, said: ‘‘Echo Falls is the UK’s number one fruit flavoured wine brand, worth £68.4m in a total category valued at £129.4m and it’s important that the brand keeps up-to-date with trends and leads in innovation.
“The new Botanicals range demonstrates that Echo Falls has listened to its shoppers by bringing a refreshing and innovative style to customers, which also caters to the growing NoLo category driven primarily by younger consumers.’’
The wine duo will also feature a new look and a ‘fresh and vibrant direction’ for the Echo Falls portfolio.