Mountain Dew™ was born in Tennessee in 1948, when two brothers with a bold citrus recipe set out to make something different. What they created was distinctive, refreshing, and unlike anything else on shelves. In celebration of the brand’s legacy and as an American Original brand, Mountain Dew is announcing a limited-edition commemorative can bundle featuring a design inspired by the brand’s heritage story and available for purchase for a limited time on TikTok Shop.
The story on the can
This spring, Mountain Dew brought its founding story to life in a digital creative spot that takes viewers on a time-traveling journey back to 1948 Tennessee. The commemorative can continues that story, featuring the brand’s history printed directly on the label. Inspired by a mention in the spot Big Spender, the commemorative can bundle is available for $0.05.
“Since 1948, Mountain Dew has been defined by bold spirit, unrelentless grit and ambitious energy – qualities that continue to drive the brand forward today.” said Michael Smith, VP of Marketing for Mountain Dew, PepsiCo Beverages U.S. “This commemorative can is about bringing that origin story to life, paying homage to our roots as an American Original and giving fans a meaningful way to celebrate Dew history.”
How to get the can
Honoring 1948 – the year Mountain Dew was born – 1,948 bundles drop exclusively on TikTok Shop spread out over three days: June 29, June 30 and July 1. Quantities will be announced on Mountain Dew Instagram Stories at noon ET each day. Each $0.05 bundle includes a commemorative can and a 10-pack of Mountain Dew mini cans. Quantities are limited to one bundle per person.
The origin story brought to life
American Original – Tasting Great Since ‘48 campaign launched in April, spanning four creative concepts that debuted across social/digital media this spring. Each of the four creative spots – Big Spender, Hoedown, Cold Ones, and In the Mix – pays tribute to the Mountain Dew origin story, and celebrates the grit, independence, and unmistakable citrus kick that trace back to the hills of Tennessee.
American Original – Tasting Great Since ‘48 is a celebration of where Mountain Dew has been, and those who have loved the brand every step of the way.
Follow @MountainDew on TikTok to stay updated when the commemorative can drop goes live.
