Subway® Canada is bringing one of its most-loved flavours beyond the sandwich with the launch of NEW Lay’s® Italian Herbs & Cheese flavoured potato chips, created in partnership with Lay’s, the #1 potato chip brand in Canada1 from PepsiCo Canada. Inspired by the iconic and highly requested Italian Herbs & Cheese bread from Subway, the limited-time chip delivers the savoury, cheesy and herb-forward flavour guests know and love, now in crispy chip form.
A new snack inspired by an iconic Subway favourite
Available exclusively at Subway restaurants across Canada for a limited time, this new Lay’s flavour was created for Canadians who are looking for new flavours and exciting limited-time offerings. Famous for its irresistible aroma and cult-like following, Italian Herbs & Cheese bread has earned its place as one of Subway’s most iconic menu staples.
Flavour profile: Italian Herbs & Cheese in a new format
“Our Italian Herbs & Cheese bread has inspired a passionate fan base for decades, and we’re thrilled to bring that signature flavour to guests in an entirely new format,” said Chef John Botelho, Culinary Manager at Subway Canada. “This collaboration transforms a Subway classic into a craveable snack experience Canadians can enjoy anytime.”
The new chips channel the iconic flavour of the restaurant’s signature in-house baked bread, blending cheesy, savoury and herby notes with the satisfying crunch of Canada’s favourite potato chip1. Designed to spark excitement among Subway fans and snack lovers alike, the launch delivers a playful twist on a familiar favourite. Beloved for its signature aroma and comforting taste, Italian Herbs & Cheese bread from Subway has become a nostalgic staple for Canadians coast to coast.
“At PepsiCo Canada, we’re always looking for new ways to bring Canadians exciting flavour experiences through our Lay’s brand,” said Kelsie Milbury, R&D Director at PepsiCo Canada. “Partnering with Subway to transform their iconic Italian Herbs & Cheese bread into a potato chip flavour felt like a natural fit, and we’re excited for Canadians to try it.”
