1:- HOW DO YOU SEE THE DEMAND FOR FUNCTIONAL FOOD INGREDIENTS EVOLVING GLOBALLY, AND WHAT ROLE DOES 1-2-TASTE PLAY IN ADDRESSING EMERGING CONSUMER TRENDS LIKE PLANT-BASED, CLEAN-LABEL, AND HIGH-PROTEIN INGREDIENTS?
The demand for functional food ingredients is steadily growing globally, driven by a combination of consumer interest in health and wellness, increased awareness of nutrition, and the desire for products that offer more than basic sustenance. Consumers are becoming more educated about the impact of food on their health, which is pushing companies to focus on ingredients that offer specifi c health benefi ts—such as immunity support, digestive health, mental wellbeing, and heart health.
1-2-Taste, a company specialising in natural plantbased ingredients, plays a crucial role in these evolving trends by offering solutions that align with consumer demand for healthier, sustainable, and functional food options.
1-2-Taste is well-positioned to support brands and manufacturers in addressing the growing global demand for functional food ingredients through the online marketplace and digital sales channel.
Three key emerging trends in the functional food space are:
Plant based Ingredients
Clean label Ingredients
High Protein Ingredients
2:- WHAT STRATEGIES DO YOU EMPLOY TO ENGAGE WITH FOOD MANUFACTURERS, AND HOW DO YOU DIFFERENTIATE 1-2-TASTE FROM COMPETITORS IN THE B2B SPACE?
1-2-Taste is a pioneering B2B digital marketplace dedicated to food ingredients, fl avors, and related services. We seamlessly connect ingredient suppliers with food and beverage manufacturers—from largescale producers to emerging startups—offering a streamlined, transparent, and effi cient way to expand market reach across Europe and India.
Beyond just a marketplace, 1-2-Taste positions itself as a knowledge-driven partner, actively engaging with food manufacturers by providing technical support, expert consultation, and ingredient functionality insights. Our consultative sales approach fosters long-term collaborations, helping manufacturers co-develop innovative product concepts. In India, we bring some of the best ingredients from around
the world, partnering with leading suppliers such as Anderson Advanced Ingredients, Australian Native Products, Nutek, Imag, and many more.
At 1-2-Taste, sustainability is at our core. We prioritize responsible sourcing, offering non-GMO, ethically produced ingredients that align with manufacturers’ sustainability goals. Our commitment to ingredient traceability and transparency, supported by organic, fair trade, and other certifi cations, enhances trust and credibility in the market. Additionally, we leverage market insights and trend analysis to help food
manufacturers stay ahead—providing data on emerging health and nutrition trends so they can develop products that meet evolving consumer demands.
Our digital marketplace is designed to cater to businesses of all sizes, offering fl exible order quantities, effi cient logistics, and seamless supply chain solutions. With an extensive portfolio of ingredients that focus on taste, texture, functionality, and nutrition, we address the growing demand for clean-label, protein-enriched, and innovative food solutions.
1-2-Taste isn’t just about ingredients—it’s about innovation, collaboration, and driving the future of food.
3:- AS A RELATIVELY NEW BRAND, HOW DOES 1-2-TASTE BUILD TRUST AND CREDIBILITY AMONG FOOD MANUFACTURERS, AND WHAT ARE THE KEY MARKETING INITIATIVES THAT HAVE BEEN MOST SUCCESSFUL?
As a relatively new brand, 1-2-Taste has successfully established trust and credibility among food manufacturers by fostering long-term relationships, prioritizing transparency, and forming strategic partnerships with leading ingredient suppliers. Recognizing the fast-paced nature of procurement teams in food manufacturing, 1-2-Taste is dedicated to supporting these professionals by streamlining ingredient sourcing through a digital sales channel, helping them enhance efficiency within their existing processes. A key factor in building trust lies in deep customer research and industry expertise. 1-2-Taste has invested signifi cant effort in developing ideal customer profi les for both suppliers and food manufacturers, ensuring all marketing and outreach efforts are aligned with their specifi c needs. The leadership team, with over two decades of experience working with some of the world’s top food ingredient companies, brings invaluable insights that help
shape the platform’s offerings.
Beyond being a marketplace, 1-2-Taste positions itself as a knowledge-driven partner by providing technical support, expert consultation, and in-depth ingredient insights. The company actively engages with manufacturers by producing high-value content, including technical whitepapers, long-form blog articles, and webinars, delivered through digital marketing channels at regular intervals. These initiatives nurture strong relationships and position 1-2-Taste as a trusted resource within the industry.
Transparency and responsible sourcing also play a vital role in credibility. By offering non-GMO, ethically produced ingredients with certifi cations like organic and fair trade, 1-2-Taste reassures manufacturers of its commitment to quality and sustainability. Additionally, market insights and trend analysis enable manufacturers to stay ahead of evolving consumer preferences, ensuring they have access to the right
ingredients for innovative product development.
From seamless digital procurement to strategic supplier collaborations and insight-driven marketing, 1-2-Taste has successfully built a strong foundation of trust with food manufacturers. By consistently delivering value, effi ciency, and industry expertise, the company continues to shape the future of B2B ingredient sourcing.
4:- GIVEN THE TECHNICAL NATURE OF FOOD INGREDIENTS, HOW DOES YOUR TEAM LEVERAGE DIGITAL MARKETING, THOUGHT LEADERSHIP, AND CONTENT CREATION TO EDUCATE AND ATTRACT FOOD MANUFACTURERS?
At 1-2-Taste, extensive research and effort have gone into developing ideal customer profi les for both ingredient suppliers and food manufacturers, ensuring that our outreach is precisely aligned with their needs and expectations. Backed by a leadership team with over two decades of experience at some of the world’s top food ingredient companies, we create highly relevant and insightful content tailored to the
right personas. Our approach combines technical whitepapers, long-form blog articles, webinars, and digital marketing strategies to engage and educate our audience effectively. By consistently delivering valuable content through the right channels at regular intervals, we not only reach the right businesses but also nurture lasting relationships, positioning 1-2-Taste as a trusted partner in the food ingredient industry.
5:- MANY FOOD BRANDS EMPHASIZE SUSTAINABILITY. HOW DOES 1-2-TASTE COMMUNICATE ITS SUSTAINABILITY EFFORTS TO FOOD BUSINESSES, AND HOW IMPORTANT IS THIS ASPECT IN INFLUENCING CLIENT DECISIONS?
1-2-Taste communicates its sustainability efforts by highlighting responsible sourcing, eco-friendly production processes, and certifi cations
like non-GMO or organic on its website and in marketing materials. The brand emphasizes transparency in its supply chain, ensuring that
clients understand the environmental and ethical standards behind its ingredients. Sustainability is increasingly important to food businesses, as it aligns with consumer demand for ethical products and helps brands meet regulatory requirements and consumer preferences. For many clients, choosing sustainable suppliers like 1-2-Taste enhances their brand image and appeals to eco-conscious
consumers.
6:- DO YOU FOCUS ON PARTNERSHIPS WITH FOOD R&D TEAMS, UNIVERSITIES, OR STARTUPS FOR INNOVATION? HOW DO THESE COLLABORATIONS SHAPE YOUR MARKETING AND PRODUCT DEVELOPMENT
STRATEGIES?
Yes, 1-2-Taste focuses on partnerships with food R&D teams, and startups to drive innovation. These collaborations allow us to stay at the forefront of emerging trends and ingredient development. By working closely with R&D teams, we gain valuable insights into new technologies and consumer needs, shaping our product development strategies. These partnerships also enhance our marketing, as we can showcase our involvement in cutting-edge research and innovation, demonstrating our commitment to advancing the functional food space.
