There are many perceptions around women being calorie conscious and their eating habits driven by moods. Same goes for men who are considered to be heavy eaters or not much conscious of what they eat. ‘STTEM – Safety, Technology, Taste, Ease and Mood Uplifter’ – The India Snacking Report (Volume I) by Godrej Yummiez, a brand of ready-to-cook products, highlights that 76% women snack more than once a day while 74% men agree do the same. This indicates a relatively 2% higher count of women snacking more than men. The report attempts to bring out such interesting insights about attitudes and perceptions of people when it comes to snacks and snacking.

An aspect that came up in this study was that of snacks and main course meal timings merging or overlapping. About 67% of females and 64% of males confessed to indulging in anytime snacking. Recall or association of snacks with ‘meals’ is a very interesting finding of this study. About 53% of females and 46% of males associates snacking with a mini meal.

Snacking is viewed as a mood uplifter by both genders, thereby highlighting the correlation of emotions to snacking. Throwing light on the food–mood connection of genders, the Godrej Yummiez report unveiled that 74% women snack more when they are happy, i.e. 4% more as compared to men (70%) and 60% women snack more when they are sad, i.e. 8% more as compared to men (52%).

Speaking on the insights and the report, Abhay Parnerkar, Chief Executive Officer, Godrej Tyson Foods Limited said, “As the foremost player in the ready-to-cook category, Godrej Yummiez strives to understand the dynamic patterns defining snacking amongst people in the country. The India Snacking Report clearly shows that both genders equally prefer snacking and make their choice basis moods and preferences. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM – Safety, Technology, Taste, Ease and Mood Uplifter – the five pillars. Speaking specifically of the Taste pillar, Indian snack categories will have a larger influence over both consumers and brands.”

Commissioned by Godrej Yummiez, “STTEM – Safety, Technology, Taste, Ease and Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West and East regions and covered 10 cities, such as Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad and Bangalore.

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