Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise. The brand has launched a limited-edition mango flavoured Tic Tac which will be available across urban markets in India.

Indians look forward to the summer season because of the arrival of the king of fruits – mango, and it forms an intrinsic part of the country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.

The study on consumer preferences identified mango as one of the favourite flavours, among Indian confectionery lovers. This new flavour perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.

Zoher Kapuswala, marketing head (Pills & Gums) at Ferrero India, said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”