Christmas is around the corner, and we all look forward to the gathering of family and friends, over a feasting table, sampling traditional specialities of the celebration. What better way to celebrate life? Christmas is all about hogging on lip-smacking delicacies, and Pure Flour from Europe by ITALMOPA brings some special delicacies for Indian foodies this Christmas. Most people–regardless of their religion– enjoy the celebration of Christmas and all the delicious things to eat. There are many similarities between Indian Christmas and European Christmas–especially it being the season of feasting. The sweetness of the treats, the bright colours of the decorations. The embrace of the season’s indulgences!

In Europe and Italy, home of Pure Flour from Europe, Christmas is a time of cold, damp weather (and warming up over something delicious), a time of shopping for special gifts (many edible), and a time of special music such as hymns, carols, and the bagpipe-playing shepherds who come down from the hills just for this time of year. The smell of fresh pasta! Could Italians, in particular, celebrate the holiday without pasta? For exquisite pasta, worthy of the time and effort you put into it: you must of course use the best flour. Italians only use Pure Flour from Europe–for the tender, sensuous, silky pasta dishes that is Italy’s gift to the world.

And the little treats to offer guests or have for tea, that give so much pleasure all year long are especially so at Christmas. Like India, Italy has a wide array of sweet holiday treats. Here are a few, all beautiful examples of how when simple grains of wheat are transformed into pure flour, they become the basis of so many cakes, pastries, biscuits and other sweet treats.

Panettone, the tender sweet fluffy cake-bread, studded with preserved fruits and perfumed with delightful essences. Pandoro, a tender buttery cake, very tall, and sprinkled with icing sugar. Mostaccioli, spice-scented chocolate biscuits iced in a dark chocolate glaze. There are citrus scented, ring-shaped biscuits and cakes, crisp almond biscuits to dip in wine, and brutta ma buono: “ugly but good”, little brown chunks that don’t look like much but are oh so delicious. There are fried cakes such as cartellate, the folds of their flower-like shapes meant to represent the swaddling clothing of Baby Jesus, said Chef Fabio Di Domenico.

Certainly, when you are preparing your specialities you want to use the best ingredients. When a recipe is based on flour, you need a flour that is reliable, trustworthy, and will produce the texture and qualities you need always, especially this holiday season. Pure Flour from Europe.

So whether you are in Europe, Italy, or India, pour yourself a cozy warm drink, help yourself to a delicious tidbit (or two), and enjoy the festive season. And as Christmas gradually fades away, the last gift opened, the last plate of sweets eaten, the world says goodbye to 2021 and gets ready to greet the New Year.