Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.
The premium tea makers and a celebrated household name, the company’s wonderful human interest campaign is a visually appealing photo essay campaign, capturing the tea drinking culture of India.
Talking about the campaign, Karan Shah, director, Society Tea, said, “Society Tea has always been invested in the cause of charity. The Tea Society Called India campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign we are hopeful to reach out to underprivileged children, deprived women & living creatures, who will get to see a better day because of the support.”
To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, ‘documentary’ style of photography and film.