The Bonn Group of Industries has launched Choco Nutty cookies, giving consumers another reason to indulge in their most loved cookies segment chocolate and nuts. The cookies are rich in cocoa, nuts and choco chips, which are poised to deliver delightful experience to chocolate lovers.
These rich chocolate cookies which create a magical blend of exceptional chocolate-nutty flavour, are the most popular flavour among kids and youngsters. India is considered a potentially huge FMCG market because nearly 50 per cent of its population is under the age of 25 years. Gifting and celebratory occasions are a popular trend among consumption favouring online-glued millennial generations and premium biscuits are the ideal gift in this age group.
Amrinder Singh, director, Bonn Group of Industries, said, “The addition of the choco nutty cookies to our product portfolio is one more step in the direction of staying in tune with the evolving taste needs of a modern-day consumer. It will also help us gain increased penetration in the high biscuit consuming states of Punjab, Haryana and Delhi NCR. Biscuits are the second of our core business products which we intend to incrementally expand with greater value-for-money and innovative output. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable in the long run.”
The cookies are available in 50 gram packs priced at Rs 10. These premium cookies with rich chocolate flavour are added with chocochips and nuts for the chocolate lovers who want to try something new and delightful. The cookies are rich in butter. Unlike bread and other bakery products, biscuits in India, are popular both in urban and rural demographics with proportions of those consuming them going up to 94 per cent and 83 per cent respectively.
The changing lifestyle and increased consumption of packaged food during Covid-19 pandemic are the main drivers of the industry. The FMCG sector as a whole is the fourth largest sector in the Indian economy and provides employment to around 3 million people accounting for approximately 5 per cent of the total factory employment in India.