The brand brings the focus on internal wellbeing with its latest offerings which has anti-oxidants that helps cleanse the body from within along with added Vitamin C known to aid in supporting the body’s immune system. Apart from the classic green tea immune – it is available in exciting flavours of Lemon & Honey, Ginger, Mint & Lemon and the Naturally Sweet with Mango flavour.
The company brought together Malaika Arora, actor and fitness enthusiast, Drashti Dhami, actor, celebrated author and nutritionist Kavita Devgan and Puneet Das, president packaged beverages (India and South Asia), Tata Consumer Products for a virtual discussion on need to feel ‘Lago Baahar Se Fit Aur Andar Se Bhi’.
“We are seeing an acceleration of health & wellness trend among consumers. Our campaign on Tetley Green Tea Immune, uses a visual devise of ‘Bubble’ as to highlight the feeling of doubt/anxiousness that people are feeling regarding their fitness,” said Das.
With a holistic view of fitness, we wanted to burst this bubble of doubt in the consumers mind as we highlight that being fit is not just on the outside but being fit on the inside too. Through this ‘Lago Baahar Se Fit Aur Andar Se Bhi’, discussion with the best of fitness enthusiasts, we aim to encourage consumers to give equal importance to inner wellbeing, instead of just focusing on physical appearance and the outward aspects of fitness. Tetley Green tea Immune is an innovative product with added vitamin C which will be an enabler in feeling fit from the inside,” he added.