The design language of the pack is a celebration of the festivities associated with this time. With a unique concept of 5 packs celebrating the 5 special days of pujo, Tata Tea Gold brings alive the story of the grand celebration and rituals performed during the festivities. The idea is to live the joy, fun and emotions of Durga Puja celebration with the packs dedicated to the 5 important days of the festival.
Speaking about the festive edition packs, Puneet Das, president, Packaged Beverages, TATA Consumer Products, said, “Durga Puja in West Bengal is synonymous with fun, enthusiasm and joy and to bring out the true essence of the festivities, Tata Tea Gold has designed a series of exquisite packs that pay homage to the rich culture and splendour associated with the festival. The new packaging has a beautiful storytelling and visual appeal to the Bengali audience and aims to bring alive the magic and passion of West Bengal in celebration of this unique festival.”
It is a brand that understands and celebrates the rich culture and heritage of West Bengal and staying true to that, the festive edition packs bring out the intricate and fascinating details of pujo with special packs dedicated to the 5 days of pujo starting from Shashti till Dashmi.
The Shashti pack depicts the arrival of goddess Durga and unveiling the face of Maa Durga with rituals like Amontron, Bodhon and Adibash. To rejoice in the essence of Saptami, the pack highlights the ritual of ‘Kaula Bou’.
The Ashtami and Nabomi packs bring out the true colour of fun and fervour with elements of pushpanjali, sandhi puja, Dhunuchi naach, Dhaak. The last day or Dashmi is traditionally known for Sindoor Khela by women and the same is beautifully depicted in the packs.