The product range is focused on the Health and Wellness food segment with a portfolio of millet-based products for kids and adults. With rich expertise in ancient millets like ragi, the brand has an innovative portfolio of products such as breakfast cereals, healthy snacks, muesli, and plant-based protein drinks.
The logo will now be integrated into all touchpoints for the brand across online platforms, marketing collaterals and packaging.
The brand became a 100% subsidiary of Tata Consumer Products in February 2021. The integration was completed within 100 days of the acquisition.
Sunil D’Souza, managing director and CEO, Tata Consumer Products, speaking about the new branding, said, “The Tata Soulfull product range complements our existing portfolio of offerings, opens up opportunities in the fast-growing healthy snacking and mini meals segment and allows us to participate in newer consumption occasions. Health and wellness is a key consumer trend and Tata Soulfull is well positioned to cater to this. The rollout of the ‘Tata Soulfull’ brand marks an important milestone for us and will help combine the strengths of both brands in order to expand our market presence in this segment.”
Prashant Parameswaran, MD and CEO, Tata Consumer Soulfull, said, “We are gearing up to take Tata Soulfull to the next level, considering the growth opportunities in the segment. We are confident that the power of the Tata brand combined with Tata Consumer’s sales & distribution network will help us further unlock the potential of the Soulfull brand. The ‘Tata Soulfull’ branding will enhance the brand’s credibility and make health more accessible and mainstream while retaining its vibrancy. This will help us further our purpose of making ancient millets relevant for the 21st century and make our offerings available to many more consumers across India.
