Sunfeast YiPPee demonstrates innovation in the instant noodles segment with the launch of a new consumer experience through QuikMealz that offers noodles in a bowl. The newest offering brings a welcome change in the segment in the country as instant noodles will now be available to consumers in a bowl format.

Following innumerable trials conducted to ensure a superior instant noodle experience, the product was launched in a bowl format with a broad container base which makes it extremely easy to mix and consume noodles, and a lid to ensure no heat escapes the bowl in the preparation process which guarantees evenly cooked noodles. The superior format, coupled with delicious flavours results in a well-mixed and ‘tasty’ noodle experience in a bowl.

The product range has been specially crafted to match the evolving lifestyle requirements of young adults who are constantly seeking convenient options, without compromising on the taste. Consumers can now enjoy the noodleswithout much effort, by just adding hot water to a bowl. Thethoughtfully developedoffering is backed by extensive research and development, coupled with in-depth consumer insights,and will be available in two variants – Veggie Delight and Chicken Delight.

Speaking about the launch, ITC spokesperson said, “Innovation and differentiation has been the cornerstone of SunfeastYiPPee!’sDNA since its inception. Be it the long and slurpy noodle experience consumers enjoy through our round block noodle or the recent launch of QuikMealz in a Bowl format, every product offering is thoughtfully developed and isan extension of our endeavour to deliver superior experience to consumer. The recent times have witnessed an unprecedented surge in consumption of instant noodles while consumers have experienced a significant change in their day-to-day schedule with work from home is being an integral part of the new normal. Given the change in lifestyle, they are seeking trusted food options that offer variety, superior taste&convenience,sealed with the promise of safety and hygiene. WithQuikMealz, we are extremely positive about delivering yet again a distinguished instant noodle experience and are delighted to have added a new member to the YiPPee! Family.”

The productis availablepan-India, across large format stores, modern tradeande-commerce. Both Veggie Delight and Chicken Delightwill be available in a 70 gms SKU at the price point of Rs. 45 andRs 50 respectively.


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