For the first time in India, Starbucks has launched the concept of ‘bake in store format’, a delicious menu of freshly baked items inside the store. Launched exclusively at Red Chillies store in Khar, Mumbai. The store will be baking handcrafted select savoury and sweet food items in-store thereby enhancing its signature coffee house experience.

The specially curated ‘Freshly Baked At Starbucks’ menu features delicious offerings like the Cocoa Hazelnut Croissant – a heavenly pair of cocoa-hazelnut encased in between a captivating golden brown flaky and buttery pastry; Chocolate Twist – a flaky and chocolate-y delight with a touch of confectioners custard; Onion & Cheese Twist – a flaky croissant strip with flavours of onion and cheese topped with some nigella and quinoa seeds; and the all-time favourite Butter Croissant, which can be enjoyed with a berry preserve and the berry-licious Strawberry Lattice, a golden and flaky crust with a strawberry flavoured delicious filling.

Speaking about the initiative, Deepa Krishnan, director – marketing, Tata Starbucks Pvt Ltd, said, “We at Tata Starbucks are passionate about offering the highest quality coffee in the world complemented with great food. Introduced for the first time, the exciting ‘Bake-In’ concept will have our store partners baking some of the coffeehouse favourites freshly in-house. This innovation honours our commitment to continue elevating the signature Starbucks experience and delighting our customers