Starbucks Introduces Viral Pink Drink in India for Valentine’s Day

Starbucks has launched its globally popular Pink Drink in India. They choose this timing to target Valentine’s Day consumers. Although it is a limited edition beverage that will only be available until February 27, one can find this in all Starbucks outlets across the country.

If we talk about the product, the Pink Drink is made of strawberry açaí and coconut milk. It is a creamy and refreshing blend that offers strawberry flavour with nutty undertones. The drink is visually appealing and is a great fit for this romantic season.

Additionally, other special items will also be there in the outlet. Crème Brulée Latte is one of them to cater to diverse taste preferences.

Consumers are also linking their offerings, and the drink has become a favourite due to its aesthetic appeal. Limited availability of it also contributes to its value.

So, this is Starbucks’ strategy to offer international products to local consumers. They make sure that their offerings are aligned with different tastes because their good image in one region is not enough to make people like that from the other side of the world.