Smartcore, an Informa Markets brand and the
official digital marketing provider for exhibitors at Vitafoods Europe and Fi
Europe, has launched Smartcore Lead Insights – an AI-powered lead intelligence
platform designed to support smarter sales and marketing of ingredients and
products in the B2B food and nutraceutical industry.
Smartcore Lead Insights made its official debut at the recently held Vitafoods
Europe 2025 in Barcelona, Spain. Developed with input from B2B suppliers
exhibiting at both events, it’s built to help exhibitors take their event ROI to the
next level.
The platform uses unique, high-quality intent data and behavioural signals of
buyers to identify and prioritise high-potential leads, understand and
personalise customer journeys, and shorten sales cycles. Simply put, Smartcore
Lead Insights helps B2B suppliers of ingredients and products in the food and
nutraceutical industry align with buyers’ needs, strategise next business moves,
and turn insights into sales.
Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa
Markets, says, “Our customer research shows that timely, relevant follow-ups
are crucial to sales and marketing success. Smartcore Lead Insights solves this
challenge by unifying physical and digital touchpoints, giving exhibitors the data
they need to convert quality connections into valuable relationships.”
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets,
adds, “This is just the beginning of how we’re empowering exhibitors at our
events – transforming intelligence into impact and delivering solutions where it
matters most.”
Smartcore Lead Insights is supporting innovation in the B2B food and
nutraceutical industry – turning lead data into actionable insights that drive real
competitive advantage.
official digital marketing provider for exhibitors at Vitafoods Europe and Fi
Europe, has launched Smartcore Lead Insights – an AI-powered lead intelligence
platform designed to support smarter sales and marketing of ingredients and
products in the B2B food and nutraceutical industry.
Smartcore Lead Insights made its official debut at the recently held Vitafoods
Europe 2025 in Barcelona, Spain. Developed with input from B2B suppliers
exhibiting at both events, it’s built to help exhibitors take their event ROI to the
next level.
The platform uses unique, high-quality intent data and behavioural signals of
buyers to identify and prioritise high-potential leads, understand and
personalise customer journeys, and shorten sales cycles. Simply put, Smartcore
Lead Insights helps B2B suppliers of ingredients and products in the food and
nutraceutical industry align with buyers’ needs, strategise next business moves,
and turn insights into sales.
Angelique Cachia, Senior Content & Digital Director, Food & Nutrition, Informa
Markets, says, “Our customer research shows that timely, relevant follow-ups
are crucial to sales and marketing success. Smartcore Lead Insights solves this
challenge by unifying physical and digital touchpoints, giving exhibitors the data
they need to convert quality connections into valuable relationships.”
Matthew Colvan, Commercial Director Digital, Smartcore at Informa Markets,
adds, “This is just the beginning of how we’re empowering exhibitors at our
events – transforming intelligence into impact and delivering solutions where it
matters most.”
Smartcore Lead Insights is supporting innovation in the B2B food and
nutraceutical industry – turning lead data into actionable insights that drive real
competitive advantage.
