With this launch, the company aims to grab its share of pie from the paneer market in Indian which is worth 75,000CR. The local brand within Telangana aims to become a regional brand very soon and target consumers acquire taste of fresh paneer. With the real freshness & softness of Natural Paneer, Indian households can now experience tasty, healthy, and nutritious savory paneer recipes at the comfort of their home. The brand ensures to maintain its freshness of its natural Paneer with the shortest shelf life.
Launching Natural Paneer, Dr. Kishore Indukuri Founder & CEO · Sid’s Farm says, “Our brand philosophy has been to provide consumers a non-adulterated dairy products and offer consumers to experience the real freshness of dairy products. We are the only company which is introducing healthier dairy products in Telangana and hope to continue adding more products in the consumption basket of the informed consumers.”
According to a new report by EMR titled, ‘Indian Dairy Market Report and Forecast 2021-2026’, the Indian dairy market stood at a value of around USD 144.55 billion in 2020. Further, the market is expected to grow at a CAGR of 6% over the forecast period of 2021-2026. SID’s Farm is a small but firm step towards getting a foothold in that expandable market.
“Our other dairy products have become a favourite amongst the consumers in Telangana. With our entire dairy product range, we aim to claim considerable market share and increase the fondness of Paneer amongst households & children. Our Natural Paneer has a shelf life of maximum three days as compared to our competitors with shelf life of 12-15 days. This proves the quality of the product we are launching,” Dr. Kishore added.