Speaking on the opportunities in MP and across India, Khambatta stated, “I think the biggest potential of MP is that it has a lot of unexplored crops. If we can identify the right crops, add value, and leverage the availability of skilled labor, food processing will thrive. Youth here are looking for jobs, and globally, it is often challenging to find the right people. The combination of skilled manpower and suitable crops is what food processing is all about. So we are exploring both and how we can make more value added products from the state ”
On Rasna’s global expansion, he shared that the company is currently exporting to 50 countries and sees tremendous growth opportunities both in India and internationally.
“The world is moving towards organic products with no chemicals or synthetics. We have launched products free from artificial colors and flavors to meet this demand. People are willing to pay a premium for organic products. Our goal is to expand our presence from 50 countries to 100,” he stated.
As MP explores its key crop for value addition, stakeholders see immense opportunities in developing the state’s food processing industry further.
