Commenting on the sponsorships, Akshali Shah, executive director, Parag Milk Foods, said, “There is no one size fits all, each consumer is unique which is why we’ve launched a 360-degrees marketing campaign that connects with them at all potential points of contact and engages them in a number of ways. Most dairy manufacturers today resort to telling their own stories through promotional videos to market their new products, but I wanted Pride of Cows to highlight the consumer journey. Today’s consumers not only want customisation, but they also want to know the source of their food and are opting for healthier options. Pride of Cows is a single-origin brand with the purpose of providing pure, safe, and wholesome nutrition to our customers, which is represented in our marketing activities as well. As a result of our individualised shopping experiences for our clients’ journeys, we adopt an all-encompassing approach in our strategy to reach out to our target demographic.”
The brand, which debuted in Ahmedabad in October, celebrated its grand opening there with an Alan Walker concert and organised a number of garba festivals throughout Navratri to appeal to both concertgoers and fans of traditional festivities catering to its diversified consumer base with varied interests. It has received an overwhelmingly positive response since its launch in Ahmedabad for its milk and other milk-based products that offer the premium experience with guaranteed purity. Within a month, over 1,000 households have already placed orders and over 15,000 litre of milk have been delivered. The company has activated a 360-degree marketing campaign that reaches both traditional and modern mediums to communicate and provide an immersive experience to its target audience – Making it even more accessible and convenient.