To enable last mile doorstep delivery in rural India and encourage e-entrepreneurship, PepsiCo India announced its partnership with Common Service Centres (CSC), under the Ministry of Electronics and Information Technology (MeitY), Government of India, to list its products on Grameen e-store platform.

As a part of the partnership, the company’s snacking brands like Lay’s, Kurkure and Uncle Chipps will be listed on the e-store and made available in the hinterlands through aspirational Village Level Entrepreneurs (VLEs). Starting with a pilot in Sultanpur District, Uttar Pradesh, the company’s products will initially be listed on the e-store with 264 VLEs stores.

Integral to the Digital India programme, CSCs are making digital inclusion of rural India a reality. To facilitate smooth rural e-commerce, the VLEs will add products from the built-in master catalogue. The customers can then look upon the store for the required product in their locality using a GPS and place an order on their application.

Dinesh Kumar Tyagi, CEO CSC SPV, stated, “CSC Grameen e-store initiative helps in building an ‘Atmanirbhar Bharat’ by creating rural employment in logistics through CSC e-store while ensuring e-commerce services in rural areas through CSC Grameen e-store application. So far, we have carried out over 9 lakh orders worth Rs 70 crore through 1.2 lakh e-stores. Partnering with PepsiCo India will enable all our e-stores to get the range of food products and ensure the strengthening of the supply chain even in interior and tribal areas.”

Aditya Sinha, senior director and head, sales, PepsiCo India, said, “CSC is one of the pioneer projects of the Government of India, which has been instrumental in driving digital inclusion in rural and remote locations. It has not only offered ease of access to citizens but also economically empowered rural entrepreneurs. At PepsiCo India, we have been working to enhance the last mile connectivity in rural communities and our partnership with the CSC Grameen e-store will further boost our efforts to deliver consumers’ favourite snacks at their doorstep.”

The orders can be placed by customers through the e-store that can either be picked up directly from VLE or delivered by the VLE at the doorstep ensuring zero contact.

PepsiCo India partners with Airtel this festive season
PepsiCo India announced a special initiative with Airtel involving its most loved snack brands and in the process also offering a special digital experience for all Airtel Prepaid customers. Ringing in the festive season, every customer would get upto 2 GB of Airtel Data with the purchase of Lay’S, Kurkure, Uncle Chipps and Doritos packs. Participating consumers can redeem the offer upto 3 times on every unique mobile number.

Data is most important today and people across generations are spending more hours indoors than ever before. Whether it is remote working, content streaming, gaming, e-learning or e-shopping, everyone is relying on data to stay connected. For the quarter ended June 30, 2020, average mobile data consumption per user on Airtel’s network increased to 16.3 GB, an increase of 40 per cent over last year.

Apart from the growing importance and consumption of data, the second insight that emerged during recent times is that in-home consumption is witnessing a significant uptake. As people continue to spend more time at home with their families, there is an increase in demand for snacks.

In line with this connection between the top two trends of today – data and in-home consumption –the company and the brand have joined hands to offer customers up to 1 GB free data with Rs 10 pack and 2 GB free data with Rs 20 pack of PepsiCo products including Lay’S, Kurkure, Uncle Chipps and Doritos.

To avail the benefit, consumers can simply check the free data voucher code printed behind the snack pack and go to Airtel Thanks application – ‘My Coupons’ section and enter the voucher to claim the data offering. Once the user has availed their code, the data can be redeemed immediately or at a later date of convenience and requirement till January 31, 2021. Once redeemed, the data will remain available for three days in the customer’s account.

Shashwat Sharma, chief marketing officer, Bharti Airtel, said, “At Airtel, we are obsessed about offering our customers the best network experience. We are thrilled to partner with PepsiCo India to help all their customers experience our award winning 4G data services. This also gives us the opportunity to reward our loyal customers with complimentary data and unlock a world of digital experiences on Airtel Thanks when they buy their favourite packet of snack.”

Dilen Gandhi, senior director and category head, foods, PepsiCo India, said, “The ‘new normal’ has catapulted everyone into a more digital world than ever before. At PepsiCo India, as part of our digital first approach, we follow evolving digital trends and develop matching strategies. Our insights showed us that consumers are enjoying our products and seeking convenience while working and watching content at home. The partnership with Airtel is, therefore, a perfect fit that will further compliment the in-home experience of consumers. With festive season kicking in, the special initiative truly emphasises the importance of staying connected with friends and family.”


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