March is a period when many families observe fasts across multiple occasions. Chaitra Navratri is widely observed across the country, and in 2026 it starts from March 19 to March 26. A lot of families also observe fasts on Papamochani Ekadashi on 15 March and Kamada Ekadashi on 29 March. Food choices during these days are shaped by tradition and personal discipline. Many families avoid onion and garlic and rely on familiar ingredients that feel light and suitable for upvas. In this context, products that align with these preferences while offering convenience become a natural part of the shopping basket for the season.
Sanjana Desai, Executive Director of Mother’s Recipe, said, “The fasting season during Navratri holds deep cultural meaning for many families and food becomes part of that rhythm. Aloo papad and Sabudana (Sago) Papad are prepared with ingredients that suit fasting preferences. It is made with care so families can enjoy familiar taste while staying aligned with what they choose to eat during this period.”
Aloo and sabudana are two ingredients that are widely used in fasting kitchens across regions. Sabudana is a staple for upvas meals, while potato is a common comfort ingredient. In a papad format, it is easy to store, quick to prepare and simple to pair with curd, vrat friendly chutneys or meals such as sabudana khichdi and farali patties, based on regional preferences.
The products are available at an MRP of Rs 34 for 70g pack. These are available across key markets including Maharashtra and North India. Consumers can find it at retail stores such as D Mart and Reliance and on online platforms including Blinkit, Zepto and Big Basket. Seasonal offers are available for retailers and consumers during the fasting season.
