Licious, India’s first D2C Unicorn introduced yet another industry-first initiative, furthering its commitment towards offering a differentiated people experience and being a great place to work. Starting January 1, 2022, all eligible employees will have their ESOPs vested daily. They will also have the option of anytime liquidation of ESOPs; no terms and conditions being associated with the liquidation. This opportunity can be availed once the one-year period, as mandated by company law, is over. The company will set aside a pool of secondary funds every year, to enable the anytime liquidation.

The ‘Everyday Vesting, Anytime Liquidation’, ESOP plan will benefit over 1000 of the company employees who currently own ESOPs and are well appreciated for their contribution and faith demonstrated in the company. Furthermore, all new employees who receive ESOPs will be added to the pool. The employees will be actively guided about this opportunity so that they can take complete advantage of this novel initiative.

Vivek Gupta and Abhay Hanjura, co-founders, Licious, said, “The pandemic has taught us many lessons, and one among those is to keep your people closest to the organization and reward them for their hard work and contribution. At Licious, we have been recording unprecedented growth and that too in a highly unorganised market. Our employees’ contribution in this growth trajectory has been enormous and incentivising them well is among our priorities. We are conscious of helping our employees meet their personal and financial goals through wealth creation as we organise the market, and making vesting and buying ESOPs daily, signifies the same.”

“This new initiative will not only build complete transparency but give the company employees 100% control over their vested ESOPs. It is an unprecedented initiative as it is that kind of wealth creation opportunity for employees that India hasn’t seen before,” they added.

The company has the most inclusive ESOPs programme in India, that benefits employees across functions including processing centre staff, delivery boys, and corporate employees. Earlier this year, the company also extended a buyback option worth Rs 30 crore which provided wealth creation opportunities for the employees.

A category-first brand backed by technology, the company’s greatest USP has been superior quality product, which has ensured a consistent repeat order rate of 90% since the brand’s first year of operations. To ensure a coherent product standard and uncompromised customer service, the company owns and controls the entire supply chain of its 300 plus SKUs. This farm-to-fork business model had made it the only meat and seafood brand from India to be certified with FSSC22000, one of the highest food safety certifications in the world.