Kellogg has unveiled a new The Elf on the Shelf collaboration cereal, which will be available for a limited time only during the holiday season.
The new Kellogg’s The Elf on the Shelf Vanilla Candy Cane Cookie Cereal features red star pieces sprinkled with white ‘crunchlets’.
Also containing red and white swirled mini marshmallows, the cereal is said to combine vanilla and peppermint flavours.
“The Elf on the Shelf has captured the hearts of millions of families,” said Erin Storm, senior marketing director of Kellogg all family cereal.
“Our new The Elf on the Shelf Vanilla Candy Cane Cookie Cereal encourages families to bring the magic of the holiday season to the breakfast table.”
The new cereal is available exclusively at Walmart while supplies last, with an RRP of $5.69 per 12.2oz box.
Kellogg recently teamed up with the developers of popular video game Minecraft, Mojang Studios, to create a new breakfast offering: Creeper Crunch Cereal.