Meanwhile, the fast-moving consumer goods (FMCG) segment is their primary focus and they want to capitalise on the convenience today’s consumer asks for. So, ready-to-eat meat products are suitable enough to cater to this.
The Indian processed meat market has already seen huge growth. Urbanisation and dietary shifts are primary reasons for the same. So from now on, competition is going to be intense as ITC is like a big shark among all the companies in this sector.
However, this industry is facing some challenges as we have seen a recent crackdown on meat delivery platforms in Maharashtra. So, there will be stricter regulations from the state government that will suspend some meat delivery services due to non-compliance. That means regulatory hurdles are inevitable and will act as a resistance to ITC’s growth in this sector.
This is where the company’s network and brand reputation will come into frame and will give them a competitive edge. So, it will be interesting to see their expansion and how they tackle all these hurdles by leveraging their current resources.
