Heineken has acquired a minority stake (just under 10%) in Double Dutch, a UK-based premium tonic and mixer brand. Owned by Dutch twin sisters Raissa and Joyce de Haas, the investment will provide new capital for the Double Dutch brand. Husband of Charlene de Carvalho-Heineken, Michel de Carvalho, has joined the brands supervisory board. As a major shareholder of Heineken beer, he will use his global network to support the company’s growth. Michel de Carvalho said: “This is our first family venture into tonics and Double Dutch is an exciting brand with two driven, ambitious young Dutch women entrepreneurs behind it. “No longer a start-up brand, it has captured an 8% market share in the UK which is a testament to the founders’ hard work and tenacity. “I am optimistic, despite the challenges that the current pandemic presents, that Double Dutch will continue to grow exponentially as it has done over the last three years. “I see the growth in premium tonics continuing, with the demand for luxury soft drinks, healthier low sugar alternatives and unique mixers for exclusive variants of gin and vodka increasing, and Double Dutch fulfills all of those.” Double Dutch’s Raissa de Haas also expressed her excitement for the investment: “We are delighted to have the Heineken family on board and it’s an honour that they recognise the potential of our business. “As well as being hugely exciting commercially, the relationship is a perfect cultural fit – both businesses are Dutch, family-owned and female-driven – we couldn’t be happier,” she concluded.
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