The idea behind the campaign was to encourage consumers to go beyond just cakes and consider ice cream cakes as a part of their birthday celebration to make it even more fun and exciting. Playing with catchy phrases such as ‘Waste Nahi Taste Karne Ka Dil Kare’, the film revolves around how youngsters like smearing cakes on every occasion, and there is no running away from it.
Elaborating on the role of ice cream cake and birthday celebration, Janaki Patel, sr brand manager, Havmor Ice Cream, said, “Ice cream cakes are gaining tremendous popularity among Indians. The task at hand is to grow the category. Placing ice cream cakes at the centre of birthday celebration is a move in that direction. Ice cream cake seamlessly combines the best of both worlds, the indulgence of cake with creaminess of ice cream and makes the celebration more enjoyable.”
Offering the best of both worlds, the range offers multiple flavour options such as Black Forest, Chocolate Fantasy Cake, Golden Fantasy, Cookie and Cream in 1000 ML pack sizes, followed by Butterscotch, Chocolate, Italian Cassata in 500 ML pack sizes. These delicious ice cream cakes are priced at Rs 250 onwards