Haldiram’s has expanded its retail footprint in Uttar Pradesh with the opening of a new restaurant in Ayodhya. Located on Ram Path Road near the Railway Station, the outlet is strategically positioned to serve both local residents and the growing number of pilgrims and tourists visiting the temple city.

The new restaurant forms part of Haldiram’s ongoing retail expansion strategy, as the brand continues to strengthen its presence across high-growth markets beyond metropolitan cities. With Ayodhya emerging as one of India’s fastest-growing religious tourism destinations, the company aims to cater to increasing demand for organised dining and food retail.

The outlet offers Haldiram’s wide range of products, including traditional Indian sweets, namkeens, chaats, North Indian and South Indian cuisine, street-style Chinese dishes, bakery products and beverages, providing customers with a comprehensive dining and takeaway experience.

The opening also aligns with Haldiram’s ongoing ‘Ache Din Aa Rahe Hai!’ campaign, which has been rolled out across key markets to engage consumers while celebrating everyday moments with family and friends.

Ayodhya holds special significance for the brand and opening a restaurant in the city marks an important milestone. Haldiram’s also expressed gratitude for the opportunity to serve the residents of Ayodhya and the millions of devotees who visit the city every year.

With the latest opening, Haldiram’s continues to expand its presence across key retail markets while strengthening its network in prominent religious and tourism destinations across India.