Targeted towards helping bartenders with the 360 degree development of their personalities and to further build on their confidence, Grey Goose’s House of Change programme is a specially curated multi-faceted series.
It focusses on providing expertise to bartenders that helps them go beyond their bartending skill-set, setting them to discover a journey from a job to a clearly defined purposeful career with a point of view.
The brand has previously held two successful on-ground editions of the programme in India, which involved various professionals from around the world with expertise in their field, conducting training sessions for a selected group of bar talent.
The training sessions were divided into different modules, including sessions on grooming, styling, communication, photography, personality and etiquette and social media.
Last year, the brand took the experience one step further by inviting and hosting three of the participating bartenders to Singapore Cocktail week.
The company is back with its third edition being hosted virtually from April 29 to May 1, 2020, aimed at supporting Indian ‘behind the bar,’ talent make their foray into the global scene with a competitive edge.
With the current Covid-19 situation forcing thousands of bartenders out of work, the importance of a programme such as this is even more pronounced.
The format aims at engaging with bartenders, helping them learn new skills and polish their own talent further so that the community comes back even stronger than before.
The brand has brought on board a number of new international personalities and modules to this year’s edition.
The different modules at the programme this year will be hosted by fitness expert Mandira Bedi; Andrew Louden from Tippling Club Singapore; and Joe McCanta, the global brand ambassador for Grey Goose; Arijit Bose, co-founder, Bar Back Collective; Vaibhav Singh, owner of Perch; and co-founder of Bar Back Collective; Emmanuel Suraj – A3D Capital; Vidhi Puri from Cocktail Story, official etiquette trainer; Vibinita Sharma; and Anant Kumar; and Abhishek Vohra from Frozen Pixel Studios.